Today the most important thing you must do with any customer that comes into your shop is find out who they are! Heaven help those that don't capture their actual purchaser's details. The best place to do this is at the check-out, where ideally everyone had to furnish their details to effect a purchase. To capture the data you need good EPOS; scanners, bar-code readers etc. It is not cheap but a common mistake is to under-value the worth of top EPOS equipment.
We not only help and advise on the variety of equipment available but tie it in with with back-office systems, so that it captures data instantly to correlate it with running campaigns.
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